JDI Does San Francisco

Last week the Just Do It crew were out in sunny San Francisco, screening the film with the San Francisco Green Film Festival. And what a blast we had! A week packed full of meetings, brunches, screenings, interviews, a trip to the Occupy Oakland GA and a climb/clamber/scramble up a redwood tree (oh yes indeed).




Battling jet lag we managed to stay awake for the lovely opening night party of the festival where we met fellow filmmakers and partook of the delicious organic ice cream! The weekend got off to a great start with brunches and lunches in San Francisco’s Japantown, followed by a thought-provoking panel on crowd funding featuring our very own Emily James, and Anthony Baxter of You’ve Been Trumped fame. We were particularly impressed by the snazzy water bottles awaiting the panel, check ’em out!

We spent an inspiring Sunday afternoon with Occupy Oakland as they tackled some tricky issues at the GA. Check out Emily and OO’s Na doing a call out for an Occupy Oakland Just Do It screening! Watch this space for a full run down of our time with Occupy Oakland.




Then it was a dash across town as Emily was live on Mutiny Radio based in a cosy haunt in the Mission district. They’ve got a kickstarter campaign on the go RIGHT NOW to help keep their community radio station alive and kicking – with just six days left, throw your coins into the hat here.
Monday morning and the week that followed saw us up to our ears in meetings, among the many notables were Greenpeace, 350.org and CinemaConnect, all of whom we look forward to working with on our upcoming US release – exciting stuff!


On Wednesday evening 140 people packed into the San Francisco Film Society New People’s cinema in Japantown as we closed the 2nd edition of the San Francisco Green Film Festival. There were badges (or buttons, for you Americans out there) and stickers aplenty as the audience piled in. Check out Just Do It’s Emily, Molly and Laura before it all kicked off. Huge thanks to festival director Rachel Caplan, and the whole team for doing such a sterling job and making the screening such a success!

The post-screening Q&A was questions-galore from our avid audience, all kept mediated, moderated and a whole lot of fun in fantastic fashion by 350.org’s Jamie Henn.

And on the Thursday we were lucky enough to climb a redwood tree with the inimitable Joshua Kahn Russell. Don’t look down..! Before a hop, skip and a vespa across Berkeley for a delicious meal and screening with Cloyne, Emily’s student cooperative home of yesteryear.

All in all, we can safely say we did San Francisco in true JDI style!